Ice-Fili Outline
Byron Beck
Jonathan Cheng
Blerta Hasimi
Alex Nash
Emily Willis
I. Basic Introduction-Summary of case-Alex
A. Ice-Fili¡¯s market position
B. Industry Background
a. Russia¡¯s change from a communist (state-run) to market economy
b. Corresponding new market entry
c. Market demand decreasing-Ice Fili¡¯s management team must adopt a new strategy
II. Strategic Judgments regarding key issues and problems facing the company
A. SWOT Analysis-Alex
a. An analysis of the companies strengths and weaknesses will provide a semi-background about the company and will begin a transition into what alternative courses of action can undertake
b. An analysis of opportunities and threats will provide the final background of the industry and help set parameters for the alternative courses of action.
B. Can Ice-Fili maintain its market lead over Nestle-Emily
C. How can Ice-Fili compete with regional products without engaging in a price war-Emily
D. Risk analysis and project financing-Jonathan
a. We will talk about project financing to explain how the company will try to pay if they undergo new projects and what limitations this puts on the type of projects they could undertake.
b. We will use a risk analysis to detail how much risk the Ice-Fili can afford to undertake and the limitations this puts on them.
III. Alternative Courses of Action
A. Produce more frozen goods in other markets besides ice cream-Blerta