Executive Summary The report discusses the problem faced by ICICI and the various alternatives available to ICICI. Alternatives are evaluated on the basis of carefully thought out criteria and then arrived at a decision about ICICI’s global expansion strategy. The decision entails that ICICI should launch international operations and concentrate on corporate customers in regions with large Indian presence like Middle East, US, UK and Canada and . ICICI can enter into housing loan and auto financing business but should put credit card and money transfer business plans on hold for the moment because of the risks involved and stiff competition. It should leverage on its strong hold in E-broking services and mobile banking in international arena too. ICICI should follow a full fledged approach whichever market it enters. The decision to go alone or in partnership would really depend on local market regulations and feasibility of a partnership out there. The contingency plan could be to concentrate on domestic market and Rural Indian markets and not let the failure of International expansion affect its brand image within the country. 1. Situational analysis ICICI was formed in 1955 and it has transformed itself in recent years, diversifying into retail banking, insurance, asset management, and venture capital to become one of the fastest growing financial institution in the country. The bank has made a foray into retail banking sector in early 1990s. This strategy was paying off and ICICI bank achieved high growth in this area. However, the MNC banks and PSU banks were also increasing their presence in this domain, hence, the competition in retail banking domain was going up and margin was getting squeezed. Similarly, in the corporate banking sector the competition was g ...