IKEA in Indonesia
Background
IKEA Company was founded in 1943 by Ingvar Kamprad. The name of IKEA is originally formed from the first letter of the founder’s name and the names of the property and the village where he grew up. At the beginning, IKEA produced and sold simple things (such as pens, wallets, table, pictures frame, watches and jewellery) in the base of low price. The production of furniture in IKEA began during 1947 and in 1955 IKEA Company started to design its own furniture. Based on the company’s motto “Well designed and affordable quality furniture for everybody,” IKEA has been able to grow into fame company
IKEA is known as the biggest furniture company in all over the world. The specialization of IKEA is producing modern and stylish furniture but in inexpensive price. Nowadays, there are about 220 stores of IKEA in 33 countries and most of them are placed in Europe while the rest are in United States, Canada, Australia and Asia.
Despite the modern style and design of the furniture, IKEA has also been known for its easy self-assembly. This means that the products of IKEA are designed to be assembled by the customers themselves rather than being sold pre-assembled.
Although IKEA originally comes from Sweden (produces Swedish style home furniture), the owner of the IKEA concept is a Dutch company, which is k known as Inter IKEA Systems BV. So far, the operator of the majority stores in all over the world is done by the IKEA Group, private companies which are owned by a Dutch foundation. From the total of 220 IKEA stores in 33 countries, about 180 of them are run by the IKEA Group and the remaining stores are run by other operators outside the IKEA Group.
The format of IKEA
IKEA is known as a huge blue ...