Implementation Plan Concepts Worksheet
Concept Application of Concept in the Scenario Reference to Concept in Reading
Strategic Management Process
Harrison-Keyes has a stumbling strategic management process. The mission is not clearly stated however, with a lagging industry the interest clearly lies in revitalizing the company. The first step towards this mission is hiring a new CEO who has fresh ideas. The new CEO implements a goal of introducing e-publishing as the hard-copy generation is being outdated. To accomplish this goal certain objectives must be made; the board must be in favor of the initiative and to get started a company must be hired to execute the digitalizing of the books. Harrison-Keyes organizes the project using a network organization as a strategic plan to implement the project. However, the organization is having a hard time meeting deadlines due to lag and lack of communication with the company they have hired to get the publications on digital copy. There seems to be very weak links throughout the process leaving Harrison-Keyes in a bad position. “Strategic management requires strong links among mission, goals, objectives, strategy, and implementation. The mission gives the general purpose of the organization. Goals give global targets within the mission. Objectives give specific targets to goals. Objectives give rise to formulation of strategies to reach objectives. Finally, strategies require actions and tasks to be implemented” (Gray & Larson, 2006, p. 24).
Portfolio Management System
The e-publishing project is clea ...