During the last decade, cell phone has diffused rapidly through Indian society. While this cell phone boom has provided ample opportunities for the Indian businessmen to propagate development communication messages, there has also been some concern regarding the impact of cell phone, especially blackberry advertising, on traditional cultural. The purpose of the present paper is to examine Indian cell phone advertising, focusing on the influence of cultural on cell phone advertising. A brief prescription on Indian culture is provided. Then apply differences culture on details. Results of the study indicate that several aspects of Culture may have impact on the Cell phone Advertising and make the decisions of the customers’ behavior.
The culture Environment in India
With nearly 1 billion citizens, India is the second most populous nation in the world. It is impossible to speak of any one Indian culture, although there are deep cultural continuities that tie its people together. Indian culture is rich and diverse and as a result unique in its very own way. Their manners, way of communicating with one another, etc are one of the important components of their culture. Even though they have accepted modern means of living, improved their lifestyle, their values and beliefs still remain unchanged. A person can change his way of clothing, way of eating and living but the rich values in a person always remains unchanged because they are deeply rooted within their hearts, mind, body and soul which they receive from their culture.
Language
Language can cause communication problems - especially in the verbal communication when operate an advertising. It is best to learn the language or engage someone who understands it well.
India is the home of many languages. ...