Gap Analysis: Intersect Investments
Being a part of America's vast business financial industry is a task for any company within the field. Due to the change in this country's economy since September 11, 2001 it has become even more difficult for the financial industry to maintain. Intersect Investments is a financial company that barely managed to prosper after "9/11". To counter this crisis the CEO of Intersect Investment Frank Jeffers, identified the following vision: "Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer." In order to fulfill this vision, the company had to adopt the ideology of "customer intimacy". Thought this may have seemed to be easily obtainable, this rapid strategic shift resulted in a few unforeseen issues. The following text will briefly examine the situation. While doing a focus will be placed on the issues/opportunities, view the perspectives of the stakeholders, establish an "end vision", and look at the gap that stands between the problem and the solution.
Situation Analysis
Issue and Opportunity Identification
The Intersect Investment Company has seen its share of hard times. With help from the devastation of September 11, 2001, the entire financial industry has experienced a substantial amount of instability. Due to this unsteadiness many financial firms, including especial Intersect Investment, are struggling to the trust of their clients and credibility that it needs on wall street to remain successful. Over the span of Intersect history, there have been periods when the company has barley managed to stay al ...