Running head: GAP ANALYSIS: INTERSECT INVESTMENTS
Gap Analysis: Intersect Investments
Gap Analysis: Intersect Investments
Businesses are always looking for new opportunities to make and save money. In today's world, this increasingly means adopting more efficient ways of completing the day to day tasks related to a company's mission. Intersect Investments Services (IIS) offers a service that has an especially important role in enabling businesses to become stronger by increasing business creditability. Frank Jeffers, IIS CEO, has decided to take a deliberate and planned approach to provide a broad set of products and services to build multiple long term relationships with current and future potential customers referred to as the "customer intimacy" model. This customer intimacy model will provide IIS with an opportunity to significantly increase sales goals and ultimately improve performance. IIS's brand image will improve as well, which will result in an increase in Wall Street's trust. Implementing Frank Jeffers's customer intimacy model will require Intersect Investments Services employees to adopt Frank's view of IIS's future they must regard as essential. Although this transformation is a radical innovative change for IIS, the executives must control the customer intimacy conversion to ensure that the entire company is actively immersed in making the CEO's vision a reality (Day & Jung, 2000).
Frank Jeffers has recently replaced the Executive Vice President (EVP) of Marketing and Sales with a customer intimacy seasoned veteran, Janet Angelo. Jeffers has decided that the major organizational restructuring required to increase revenue targets must be completed in 12 months. This will not be an easy task for An ...