Introduction
This report will cipher the French market as to the strength of expanding The Margaret River Dairy Company's operations internationally into France. The Margaret River Dairy Co. is based in Margaret River Western Australia and is recently owned by Manassen Foods Australia Pty. Ltd. Manassen Foods have broadened the market for their cheese significantly from 90% consumption in Western Australia to 63% consumption via exports, primarily to Singapore, Indonesia and India (The Margaret River Dairy Company, n.d.). Different varieties of their cheeses have won numerous gold medals at prestigious events throughout Australia (The Margaret River Dairy Company, n.d.). The Margaret River Dairy Co. could benefit from expanding further into France due to Australian - French close knit bilateral relations including the admiration for each other's varying yet distinct cultures, parallel judgments of democracy and human rights and extensive yet undeviating commercial links (DFAT , 2007). The environments for exploration within the French market for cheese will include; political and legal, economic, socio-cultural and technological. This information will be followed by a SWOT analysis and recommendations for The Margaret River Dairy Company.
Analysis
Political and Legal Environment
Companies producing dairy products inside or outside of France to be sold within the EU market must adhere to extremely strict regulations influencing; the health of the livestock, farm conditions, quality of the milk and the general farm's processes (DAF Directive 92/46/EEC, 1992). These strict regulations prevent contaminated dairy products from such diseases as BSE . Dairy products produc ...