Technology
When one thinks of technology, computers or electronic games may come to mind. For Nike, technology refers to product technology; new innovations in footwear, apparel, and equipment. As fitness evolves, Nike’s products are planned to give consumers a competitive edge and help athletes perform better. Each part of the manufacturing process is designed to accomplishing the goal of providing the world’s best athletic gear. When Nike Air was introduced, it made a revolutionary impact on the sports world for its versatility. Beyond its basic function of impact protection, it can be shaped and tuned to meet the specific demands of contemporary athletes (Nike, 2007, 6). As Nike monitored athletes’ needs, changes were implemented to make their footwear even better. For example, in 2001, Nike Shox was introduced, made with unique columns of engineered foam. This new product technology began a new revolution in footwear cushioning.
Innovation
Although Nike is one of the largest sports and fitness companies in the world, Nike still has to challenge its competitors with new product ideas. In the planning process, Nike must continue to evaluate consumer demands. Recently, Nike decided to collaborate with Apple and bring sports and music together. According to Nike’s CEO, Mark Parker, The Nike + iPod Sport Kit is a wireless system that connects to the iPod nano to give people a personal running and workout experience (Apple, 2007, p. 1). Nike is planning to make many of their footwear and apparel styles iPod ready. Some of the designs now include jackets, tops, shorts and armbands designed specifically to carry iPods seamlessly. Nike’s CEO and Apple’s CEO will continue to work together to maximize the Nike and iPod experience. This partnership will help Nike t ...