SWOT for ITC LIMITED
About the company:
ITC Limited which previously stood for Imperial Tobacco Company of India Limited, is one of India's foremost private sector companies with a market capitalization of nearly US $ 18 billion and a turnover of over US $ 4.75 billion. ITC employs over 22,000 people at more than 60 locations across India.
ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, personal care, stationary, safety matches and other FMCG products.
Source: www.itcportal.com
SWOT ANALYSIS
Strengths:
1. Cigarettes is the main business. Introduction of VAT on cigarettes could hae affected the sales. But the company managed to maintain market leadership and increase volume sales by 16 % last year
2. Cigarette business: Company uses a unique IT-enabled ‘Six Sigma’ based product development process. This product development process and the deep consumer insights gives the company the unique understanding of positioning and brand development of its products.
3. Cigarette business: initiatives such as contemporary, internationalised packaging for ‘India Kings’ and ‘Gold Flake Kings’, multiple limited Edition Packs and flavour variants for ‘Classic’, etc have resulted in considerable fortification of your Company’s strong position in the premium, value-plus segment of the market.
4. Cigarette business : Modernisation of Primary Manufacturing in Munger, introduction of sophisticated material handling systems at Bengaluru and implementation of cutting edge Norwegian technology – Cold Plasma Odour Aba ...