1. J Boats SWOT analysis :
• Strengths
J Boats is well known brand company in boat builders and most successful in this business. They also enjoy a strong recognization throughout the worldwide. Beside of that, strong franchise by setting up in different country to market their product makes them easy to access in the industry. Family oriented business and business capability make J Boats more successful in designing the first boats and yet success selling 250 boats. Despite of that, active ownership by Bob and Rod in the management makes the business to produce boat actively in the market by following the industry standard on quality and performance.
• Weaknesses
The method of production which is complicated make J Boats take a long duration to produce a large yacht which is not too efficient. Limited resources make them difficult to access the market and produce a new boat quickly. Therefore partnership with well known company like Everett Pearson will make their brand acceptable by the market.
• Opportunities
Bob experience in different industry and marketing like pet food and photomurals make J Boats compatible in the market by having a relationship with well known an establish supplier. Bob realised importance of distribution networks to ensure their product get into the different country of dealer which at least one new boat to promote and market the product.
• Threats
They produce a new product from time to time frequently compare to competitor because they want to market quickly the product before competitors copy it but they need to consider maintain produce a new product and worry that they will lack of innovation in future. D ...