What is JDK?
Fast Company April 2007 Issue #114
Jeff Lewinson 2901455
4-5-07
ACC 394
Just because their last names might sound the same, does not mean that Michael Jager of JDK, a powerful marketing company, and Mic Jagar of the Rolling Stones are not just as powerful as one another. Michael Jager is one of the marketing industry’s favorite up and coming managers; someone that big companies are starting to turn to for his unique approach towards marketing. His company JDK, stands for Jager, Jager’s wife’s initials Giovanna Di Paola, and the marketing director and chief financial operator, David Kemp. The employee team of JDK is made up of a creative hit squad that helps clients zero in on their “psychographic id”. Their main focus and most prevalent concept yet has been the “Living Brand Concept.” This concept involves synchronizing the emotional, rational, and cultural ideas of a brand into a cross-fertilized form. This concept has pushed JDK to become one of the top leading marketing companies in the industry.
Michael grew up in Vermont where he started his career with childhood friend Jake Burton, of Burton Snowboards. Both Jake and Michael had a strong drive and were passionate about their work. They pushed each other to reach for their dreams and encouraged one another to never give up. Jake really appreciated and had confidence in Michael’s work. When Jake started Burton Snowboards, he hired Michael as his creative team leader. Michael had been a longtime fan of the sport of snowboarding, so when Jake approached him to head the creative department, it was not hard for Michael to come up with unique and c ...