Jones Blair Case
SWOT Analysis:
Strengths
? High quality products
? High quality service with
? Knowledgeable sales representatives that know customers personally
? Mature market 1-2% sales growth long-term
? Shelf goods 43% of total industry dollar sales
? Specialty paint stores & lumberyards most frequently patronized
? Distributes through 200 independent paint stores
? Maintaining margins while increasing R&D, material, & labor costs
? Market to major business/financial center (DFW)
? Total sales/year increasing dollars sales rate 4% each year
Weakness
? Slow sales growth
? Reduce emissions of volatile compounds
? Compliance w/ EPA = low profit margins
? Presence in DFW do it yourself market, in-home centers
? Non-DFW market
? New accounts, only added 5 in last 5 years
? High costs for product
? DFW Sales decreased
? Paint gallon-age hasn't changed in years
? Highest priced paint in service area, especially in DFW
? Awareness of the company
Opportunities
? Need to increase customer awareness by 30%
? Increase demand for paint sundries due to trend towards do it yourself painting
? Interior more popular than exterior
? Expand beyond paint
? Primarily in DFW area, so advertising outside of DFW
? & ...