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Just A Cup Co. Ltd
Bangkok Thailand
Table of Contents
Introduction 2
Business Field 4
Organization Chart 4
Financial Highlights 6
Trend 6
Business Flow Chart 7
Risk Factors 8
Vital factor to success 9
Scheme 9
Short team strategy 9
Long term strategy 10
Marketing Strategy Analysis 11
SWOT Analysis 12
Introduction
The purpose of this proposal is to provide comprehensive information concerning the development and management of a luxury tea house Franchise project (hereafter called Just a Cup/JAC) in Bangkok, Thailand.
Background
One thing need to be mentioned is the world is changing at an ever-increasing pace. Food industry, as we know it, shows-marked differences from the way it was. The inforshop.com estimates that a huge market¡X Over 10.5 Billion baths alone ¡Xis ready, willing and anxious to pay a premium for a nice hot drink in an air-conditioned, contemporary tea house.
There is no such a big franchised tea house now offer fruit tea and herbal tea to many who is health concerned and want to find out the fun in just a cup of tea. In-fact, hot drink sector is currently one of the fastest growing sector in Thailand with earnings in the billions. With increasing concern about the health and tea itself, customers enjoy to drink a hot drink devoted solely to such p ...