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Synopsis
Banks Consulting Corporation is a privately owned and operated consulting firm located in New Orleans, Louisiana and in business for the past fifteen years. Banks Consulting has been hired by K-Mart Corporation to identify any problems or issues that have caused a severe drop in sales in the six southern-most states.
In this report, we have identified several key points that relate directly to K-Mart in regards to the quality and type of products carried. This report also shows the issues pertaining to its customers and the feelings towards K-Mart that are expressed by this customer base.
Table of Contents
Synopsis 2
Table of Contents 2
History 3
K-Mart's Problems 5
Merchandising 7
Findings 9
Research Strategy and Instrument 10
Survey Sample and Explanation 12
Comparative Look at
Target and Wal-Mart 16
Budget 20
Survey Results 21
Conclusion and Recommendations 23
References 25
History
K-Mart was an idea more than one hundred years ago, Sebastian Spering Kresge opened a five-and-dime store in downtown Detroit. The store that Kresge built has evolved into an empire of more than 1,800 stores and an Internet presence that reaches millions of customers. The K-Mart name has become a symbol of America, standing for quality products at low prices.
When Kresge opened his first store in 18 ...