edf40wrjww2CF_PaperMaster:Desc
A) Pls note that it is important to have headings on each of the analysis. For example : a separate heading for each of the following
1) Industry Environment,
2) Competitive Environment,
3) Macro Environment
4) Future Prospect of the Industry.
B) On the e-appendices
1) 5 Porters - provide a paragraph for each of the 5 forces. The details in the paragraph to addressed the analysis to Kmart and not to provide a generalization of what 5 forces or value chains are.
2) provide pie charts for the breakdown of the revenue for each strategic group etc
Additional Information for the Project
1 The number of words must not exceed 2500. These words refer to those in the main report (not Appendices) and not inclusive of words in Figures and Tables.
2. Both in-text and a Reference list are compulsory. Format required for the referencing is Harvard Referencing Format or also known as the Author-Date Format.
3. Presentation of the report: - The report should provide sufficient information be in a clear concise format to allow top management to make an informed decision.
4. Pls ensure that the e-appendices are addressed in the report. All analysis in the e-appendices must be done. Provide headings on each of the paragraph.
Introduction
This paper describes K-Mart and its industry. It will begin with an explanation of its industry, including local and global markets, and industry structure. It will then discuss the major competitors and their strategies, then the macro environment in which K-Mart does business. It will finally deal with K-Mart's future prospects as the competitors and environment change.
The indus ...