edf40wrjww2CF_PaperMaster:Desc
Strategy
Strategy
1. Grow Cereal. We recognize that the success of our cereal business is essential for our Company to succeed. Consequently, we make significant investments in research and development and brand building. We hold the number one category share position in the U.S. and in most of the countries in which we operate.
2. Expand Snacks. We also have a strong snacks business. We have the number one wholesome snack business and the number two cookie and cracker businesses in the U.S. (based on category dollar share*). We also have fast growing wholesome snacks businesses in many other countries around the world. The focus for all of these businesses is also innovation and strong brand-building support.
3. Pursue Selected Growth Opportunities. The opportunities for growth include: possible, small, complementary acquisitions; expansion of existing infrastructure or capabilities; and expansion into related categories. Our goal is to remain focused on our areas of strength while generating sustainable, dependable rates of sales growth.
A Consistent, Proven, Process
Sustainable Growth. Sustainable Growth is the initial part of our broader operating principle as it ensures that we remain focused on sustainable, profitable revenue growth rather than volume growth.
We again executed our Sustainable Growth principle across our businesses in 2006. New products that consumers value and the successful support from effective advertising and consumer promotion drive revenue mix improvement. This provides revenue growth and higher gross profit, as consumers value the added benefit from innovation. This, is additional prof ...