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INTRO
Kellogg’s has been a long upstanding company of morals and healthy products… their marketing techniques rival many of the most successful companies. Kellogg’s adds value through…we can tell this because of the industry analysis’. Finance… (this is what we need to work out.
The Kellogg Company came about by almost pure luck. Brothers Dr. John Harvey Kellogg and Will Keith Kellogg ran the Battle Creek Sanitarium and Health Spa in Michigan. Their goal was to feed the people healthy food that would inspire them to lose weight and not have to eat food that was not tasty to them. One of their featured items was a digestible bread-substitute that was made by the boiling of wheat. However, one day, Will Kellogg made the mistake of leaving the boiled wheat to stand and become tempered. When he put the wheat through the rollers, out came wheat flakes, which now are recognized as the popular cereal corn flakes. This is the event which launched the major company of Kellogg.
From that little mishap came the largest cereal brand around. Even from the beginning, Will Kellogg based the company around using economics and marketing to make the business into a successful and thriving one. His dedication to hard work paved the way for the company to flourish even during the hardest time in our nation’s history: the Great Depression. When most companies were shutting down or scaling back as much as possible, Mr. Kellogg did not back down. In fact, he increased his advertising even though businesses where dropping left and right and the nation as a whole was not spending very much money.
The Kellogg Company started by a stroke of luck and with th ...