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Ken Davis BBQ sauce is a local company that sells BBQ sauce in Minnesota. The idea started because customer who went to Ken Davis restaurant really liked his grandmother’s BBQ sauce. Getting so many positive feed back on it, Ken finally decided to close his restaurant and start marketing his BBQ fulltime. Along the way he met his wife Barbara Davis who is a home economist for larger corporation who has also helped him a lot in establishing his business. Ken passed away in 1991 and Barbara then took over the company.
Ken Davis BBQ sauce product is unique because it is a personal product. Barbara and Ken have a philosophy that they should listen to their consumers and give them the best product they can make. From communicating with their customer they found out that Ken Davis became well known in the community just by having their customer spread the word to each other. Barbara would personally meet their customer and have them sample their product while talking to them. By being involved in the community, they can hear and learn about what their customer have to say about the product and what they think can be done to make the product better. Besides having people sample their product, Barbara also has different strategy to keep people thinking about Ken Davis all the time. She sends out newsletters and has a little routine segment on the radio show to talk about the product and gives out little tips on what people can use them for.
Over time the food that America has consumed, has becomes less and less healthy. In an era where people are always in a hurry, they don’t have time to spend on researching healthy food. They want things quick and practical. Being a BBQ sauce manufacture, it is ...