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History and Background
In 1952 Harland Sanders travel the United States pitching his recipe for Kentucky Fried Chicken to prospective franchisees. By 1960, “Colonel” Sanders had granted KFC franchises to more than two hundred retail outlets and restaurants across the US. By 1963 there were over 300 franchises and sales had reached $500 million. The Colonel, who was 74 years old at the time, decided to sell his business for $2 million to Jack Massey and John Young Brown Jr. who focused on expanding KFC throughout the US. In the late 1960s, KFC was stabilized in the US and the owners turned their focus to international markets. By 1971, KFC had established 2,450 franchises and 600 company-owned restaurants in 48 countries.
PepsiCo acquired KFC in 1986 along with Pizza Hut and Taco Bell shortly after. PepsiCo decided to spin off all three restaurants into an independent, publicly held company called Tricon Global Restaurants, Inc. Then in 2002 Tricon acquired Long John Silver and A&W All-American Food Restaurants where they, shortly after, changed their Tricon name to Yum! Brands, Inc. As of today KFC is severing about 8 million customers globally. They have more than 11,000 restaurants in more than 80 countries around the world.
In order to better assess KFC’s strengths, weaknesses, opportunities, and threats I needed to look at the swot analysis of Yum! Brands, Inc since KFC is a part of a larger company.
Strengths
Yum! Brands, Inc has a very successful portfolio including a popular variety of restaurants. The KFC restaurants offer fried on-the-bone chicken, the Pizza Huts offer an a ...