edf40wrjww2CF_PaperMaster:Desc
1. Problem Statement.
Kinko’s has been losing revenues and market share over their competition for the past years; reason why its directors have been doing market research to understand the causes of their business slowdown. It’s fast growing market had substantially developed an ongoing business model, facing changes, rapid expansions & even mergers. Their model of service solutions was not fitting their customer’s needs any longer…now it is needed to increase revenues and fast.
2. Situation Analysis.
Kinko’s Customers Segments:
1. Consumer Market: Walk –in costumers, usually to do personal work such as : copies, printouts, cards… .The corresponding revenues for this segment had been declining by 6% each year. Competition high and increasing: mom and pop shops and superstores.
2. Local Business Market: this segment represents half of Kinko’s total revenues, which also includes walk-ins customers, small businesses with larger and more profitable jobs being handled. Revenues for this segment had also been declining, 5 % per year.
3. Commercial Business Market: a growing trend of customers, this group was composed of local market customers as well as a few local Fortune 500 companies. This group of customers was a fast growing trend for Kinko’s since little competition was growing in that segment; for which Kinko’s provided as outsourcing services all their business documents needs. Here is where Kinko’s finds their major new business opportunity.
3. Alternatives. Alternative solutions considered.
It’s new broadened focus provides then to move onto new cust ...