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Introduction
In today's economy, corporations are constantly seeking was to achieve faster decision making, higher levels of product, better service, and process innovation to gain competitive advantage over other corporations. Various information technologies have been adapted in to corporation's business plans in order to optimize competitive advantage. However, with the increase in competition, information technology's applications in business no longer serve as a great advantage. The need for new business strategies arises along with the emergence of the knowledge society (Styhre, 2003) having information is no longer a source of competitive advantage. In today's business environment, organizational knowledge is recognized as a significant source of competitive advantage, how quickly organizations determines knowledge and creates value out of it determines its competitiveness. (Shukla)
In an economy where the only certainty is uncertainty, the one sure source of competitive advantage is knowledge. When markets shift, technologies proliferate, competitors multiply, and products become obsolete almost overnight, successful companies are those that consistently create new knowledge, disseminate it widely throughout the organization, and quickly embody it in new technologies and products.
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