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KRCB
Date: November 14, 2006
To: CEO
From: Vikas Doddapaneni
RE: Internal & External Strategy
This memorandum analyzes the internal/external concerns as well as the current and future concerns of our company. There are many challenges for management within nonprofit organizations. While the primary objectives and methods of operation differ between nonprofit and for-profit organizations, executives of nonprofit organizations should use a strategic approach to managing and positioning their organizations.
KRCB is facing numerous challenges due to their strategic plan. These include: intense regional competition, industry consolidation, increased operating costs, technology changes (digital conversion), a declining number of volunteers, a plateau in memberships, and a loss of underwriting from local businesses.
These concerns must be dealt with properly as we move into the future.
The issues that need to be answered within this memorandum are what changes we need to make on our strategic plan to improve our financial performance. KRCB is facing various problems externally and internally. The external problems consist of stagnating memberships by customers, increased regional competition, changes in digital technology, fundraising prospects, declining number of volunteers, and decreased underwriting from local businesses. The internal issues we are currently facing deal with our strategy for the future, cash flow, volunteers, and employees.
Our station plays classical music and in order to keep our membership up, we need to offer a various blend of music which will boost our value to our members and i ...