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This paper explains that Krispy Kreme's unique market is the company's display of its manufacturing process in which customers are allowed to look at the entire process of baking doughnuts through a large display window within the store. The author points out that both Krispy Kreme and Starbucks realize the importance of involving only partners with the same business philosophies, which were inherent in the original start-up of the companies. The paper relates that Starbucks' training appears to be much more effective than Krispy Kreme's program because it is designed to focus specifically on training new employees to meet customer needs. Krispy Kreme's strategy, on the other hand, appears to be more focused upon monetary profit than Starbucks' risk-taking strategies for the sake of long-term customer relations.
SWOT - strengths, weaknesses, opportunities and threats - is a form of analysis to assist an individual or business to self-analyze and act accordingly. This paper uses a SWOT analysis to show the factors affecting Krispy Kreme Doughnuts Inc.'s marketing strategy and business opportunities, such as product popularity, problems with expansion into foreign markets and local competition.
"Although its word of mouth marketing strategy has been successful thus far, Krispy Kreme might run into problems as it looks to expand into foreign markets. As a result, the company may need to take a different marketing approach in foreign markets.
Obviously, in a foreign market that has not been exposed to the Krispy Kreme product, word of mouth will not play an initial, or important role in advertising. As a result, most analysts agree that the further that Krispy Kreme expands, the greater that thei ...