Lawrence Sports

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Situation Analysis and Problem Statement
Lawrence Sports is an manufacturing and distribution company of sporting goods.  Currently, the company is facing several situations that offer opportunities as well as problems that need to be evaluated with a critical outlook.  The basis of this paper is to examine Lawrence's' current situation and evaluate whether there are suitable goals that can be met by the organization and its stakeholders.  One can take a look at the nine-step problem-solving model presented by the University of Phoenix and come to a conclusion that will impact any situation.  The nine step model includes describing the situation, framing the right problem, describing the end-state goals, identifying the alternatives, evaluating the alternatives, identifying and assessing the risks, making a decision, developing and implementing the solution, and evaluating the results.  The nine-step model has proven to be an effective tool in many decision making processes, thus one will see the applied method to the Lawrence scenario below.  
Situation Background (Step 1)
Lawrence Sports, further referred to as L.S. is a manufacturing and distribution company.  L.S. makes and distributes equipment and protective gear for baseball, football, basketball, and volleyball.  L.S. purchases its materials from Gartner Products and Murray Leather Works.  L.S. also distributes 95% of its products to Mayo Stores and has revenues of $20 million.  L.S. recently hired a financial manager to help with the current capitol management position.  
Issue Identification
    Lawrence Sports' principle customer, Mayo Stores, is having a difficult ...
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