Mac Swot

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Accessories.
 Strengths     
?    Extremely strong relationships with distributors.
?    Excellent staff who are well trained and customer attentive.  They also get great discounts, increasing job satisfaction.
?    An efficient, stylish retail store.
 Weaknesses     
?    The struggle to build brand equity.
?    The inability to provide instant gratification by having all sizes in stock.
?    Forecasting fashion is difficult but necessary to profitability.
 Opportunities                                                                                                                                            
?    A growing segment of the market that is increasingly bothered by having to travel to too far for nice shoes.
?    An industry that seems immune to recessions.
?    The ability to operate on lean ...
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