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Submitted by amitshah2710 on September 23, 2007
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Executive Summary
The telecommunication industry is the most booming industry across the world and in Australia too. It is very important for telecommunication industry to analyse its micro environment and macro environment. Microenvironment consists of the organisation's various departments, competitors, customers, marketing intermediaries and publics. The microenvironment represents the strengths and weaknesses of the organisation. The organisation has partial control over the factors of its microenvironment.
The macro environment consists of the factors such as demographic, economic, natural, technological, political and cultural environments of the market place. These environments represent opportunities and threats of the organisation and the organisation do not have control over them. This report further discusses about the demographic factors in terms of the ageing population, its geographic shifts, education level and family structure of the population.
Furthermore, the report illustrates the economic environment based upon the difference in income and their spending patterns. Natural factors such as shortage of resources, the increase in the prices, increase in pollution and government' approach towards wise use of natural resources. Moreover, Technological innovations and their effects on marketing environment are discussed in context. Political factors such as government regulations and policies are briefly discussed next. This report briefly explains the Telecommunications Act 1997 regula ...