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Organizational Behaviour
Final Exam ? Magic Kingdom
Prepared by Mr.Brooks
Magic Kingdom
About Walt Disney
The Walt Disney Company was founded in 1923 and is one of the largest media and entertainment corporations in the world. The Disney Corporation is dedicated to bringing animated movies (e.g. Sleeping Beauty) into people's homes with the main objective of putting a smile on everyone's face. Though both the information age and technology trends will reshape Disney's business model, both will never reshape Disney's impact on our lives.
Disney has been known to create cutting edge animations and products for decades. Disney was the first to create animated movies in sound as well as in 3D. The company also creates cutting edge consumer products such as computer games, the Dream Desk PC, and even a Disney mobile family plan. Walt Disney loved animation and valued perfection more than profit.
Walt Disney is a diversified worldwide entertainment company. It has operations in four business segments: media networks, studio entertainment, parks and resorts and consumer products.
In media networks, the company operates the ABC Television Network and 10 owned-television stations and the ABC Radio Networks and 71 owned-radio stations. Primary cable/satellite programming services, which operate through consolidated subsidiary companies, are the ESPN-branded networks, Disney Channel, International Disney Channel, SOAPnet, Toon Disney, ABC Family Channel and JETIX channels in Europe and Latin America. Other programming services that operate through joint ventures include A&E Television Networks, Lifetime Entertainment Services and E! Entertainment Television. In ...