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UNILEVER: THE PARENT COMPANY
William Hesketh Lever founded Lever Brothers in 1885. Lever established soap factories around the world. In 1917, he began to diversify into foods, acquiring fish, ice cream and canned foods businesses.
In the Thirties, Unilever introduced improved technology to the business. The business grew and new ventures were launched in Latin America. The entrepreneurial spirit of the founders and their caring approach to their employees and their communities remain at the heart of Unilever's business today. Unilever's corporate centers are London and Rotterdam.
MISSION
They define their mission in these terms and objectives:
"At Unilever we are dedicated to meeting the everyday needs of people everywhere. We provide washing powder, shampoo and toothpaste, teas, ice cream, oils and spreads for consumers all over the world."
From the biggest city to the smallest, most remote village, you will find the brands that have made us successful. Look in any home and you will find international favorites such as Dove, Sunsilk, Omo, Magnum, Lipton and Calve as well as many local brands.
"Our aim is for our brands to be the first choice for consumers everywhere."
"Quality is a priority and we don't just mean functional quality."
In our foods taste, nutrition and ease of use increase enjoyment the performance, effectiveness and fragrance of our home and personal care brands make the daily routine of cleansing our bodies and cleaning our homes a more pleasurable experience.
Our consumers also expect us to fulfill their needs with brands that have low environmental impact. Living up to this expectation challenges us to con ...