Marketing Analysis of
GITS-FOOD PRODUCTS PVT. LTD.
GSN 408 Marketing Management 1
The Team
Ali Tejani # 03119386
Christopher Pangestu # 04255682
Thanapong Sirirat Usdorn # 03122204
Lecturer: Associate Professor Susan Dann
Submission Date: Wednesday 19th Dec 2001
Word Count: 3054
Queensland University of Technology - MBA
Table of Content
1. Company Overview 1
2. Environment Scan 2
2.1. Micro Environment
2.2. Macro Environment
2.3. Environmental Scanner
3. Market Segmentation 4
4. Market Positioning Strategy 7
4.1. Preparing the Positioni ...