9/11/08
MGT 415
CASE 2 QUESTIONS
Eat2Eat.com
1. How would you describe/define Eat2Eat.com’s industry? Who would you include in a list of competitors for Eat2Eat.com? (Your list does not have to include specific company names. You can list types of companies.)
Eat2Eat.com’s industry description would most accurately be described as online restaurant reservation. The company itself would be described as an online restaurant reservation database. At the spawn of Aggarwal’s idea, as far as competition, the only competitors listed in the case are city oriented online databases. Other competitors would possibly be airline/hotel reservation sites who created their own database, a company competiting with Eat2Eat.com present day would be OpenTable.com. The website Alibaba.com was listed as a similar database consisting of a business-to-business operation selling many varieties of products.
2. What resources or capabilities do you think could form the basis of competitive advantage for Eat2Eat.com?
Eat2Eat.com has competitive advantage in several areas. One of the most valuable areas where Eat2Eat.com has competitive advantage is that their presence company is rare. Aggarwal could not find another regional Internet based restaurant reservation company in which to base his foundation on; essentially he started from scratch, only basing his operations on the airline and hotel reservation companies. The type of competitive advantage Eat2Eat.com has is differentiation with a broad target market; Eat2Eat.com differs from the other reservation companies in that they are not city-specific. A few of the best resources the firm has to achieve this competitive advanta ...