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Oliver’s Market
Oliver’s Markets’ loyal customer base has grown by leaps and bounds due to its philanthropic frequent shopper program. This program has helped it retain customer loyalty. Oliver’s Markets’ was purchased in 1988 by Steve Oliver Maass. Organized as a Subchapter S corporation in 1988, when Steve and Ruth Maass were president and vice president. Its original store is located in Cotati, California. Currently Oliver’s Markets’
driving force is the decision of expansion. For this expansion to be effective, Oliver’s Markets’ must take a close look at the five competitive forces and demographic data for future locations.
Oliver’s Markets’ strategic plan is based around its deli, gourmet foods, and being a major player in the natural foods industry. Oliver’s Markets prides itself as being unique. Within its deli department there is a clear picture of its strategic intent. It has shown customer loyalty by continuing to introduce new imported cheeses as well as......
Oliver’s Market consisted of two supermarkets in Sonoma County, one in Cotati and the other in nearby Santa Rosa, which together generated about $40 million in sales per year. Sonoma County was situated at the northern fringe of the San Francisco Bay Area. Prominent rivals were Trader Joe’s, Costco, and Whole Foods, which recently entered Oliver’s Market’s sales territory with brand-new stores; Wal-Mart and Target also planned to develop regional supercenters in California. Steve Maass (owner) and Tom Scott (general manager) main concern was how to differentiate Oliver’s Markets from other supermarket chains.
In 1988, Steve Oliver Maass purchased the bankrupt Cotati Farmer’s Market, which now is known as Oliver’s Market. Stev ...