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The case study report for
Watson Advertising Agency
Melbourne Office Only
Name: Lin Mi
Student Number: 20694636
Table of contents
Page
Executive Summary……………………………………………………………..…...3
1 Problem Identification and Analysis…………………………………….….……...4
1.1 lack of motivation
1.2 communication problem
1.3 leadership problem
1.4 weak culture
2 Statement of Key Problems……………………………………………………….6
3 Generation and Evaluation of a Range of Alternative Solutions……………….......8
3.1 Motivation
3.1.1 Rewards and Recognition
3.1.2 Harder but acceptable goals
3.1.3 Give more responsibility and authority
3.2 Communication Problem
3.2.1 meeting regularly
3.2.2 Informal communication
3.2.3 Consultation
3.3 Leadership Problem
3.3.1 Create effective leadership style
3.3.2 Retrain the employees
4 Recommendations…………………………………………………………...…….11
4.1 Motivation
4.2 Communication problem
...