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Customer Analysis
Total U.S. domestic travel volume is 1.018 billion person-trips per year. Person-trips count both multiple trips and multiple people on each trip. The average travel party size is two household members.
Auto travel—including travel by truck and recreational vehicle—accounts for the majority (74%) of travel in the U.S., registering 745.4 million person-trips. Air travel, on the other hand, accounts for 17 percent of travel in the U.S., registering 172.8 million person-trips.
Summer is the most popular travel season for travel, accounting for one-third (33%) of person-trips. A similar share of travel occurs in the spring (24%), as in the fall (23%). Winter is the least popular season of travel (20%).
Traveling household heads are 48 years old, on average. Average annual household income among traveling households is $68,800. Six in ten (63%) household trips are generated by married couple households. Nearly six in ten (57%) trips are taken by households with a college degree or more, and four in ten (42%) by households employed in professional or managerial positions. More than one-third (36%) of travel is taken by households with children at home.
Compared to the demographics of all U.S. households, traveling households are more likely to be married. Households taking trips also tend to be more highly educated and are more apt to be employed full-time. Consequently, households taking trips tend to have higher average annual household incomes. Interestingly, households that travel are much more computer savvy than all households.
Source: Executive Summaries - Domestic Travel Market Report, 2002 US U.S. Travel Association
Editionhttp://www.tia.org/researchpubs/executive ...