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This report will investigate the provision of services and marketing activities in Tesco. The aims of this report are:
? Look at Tesco's market position and its competition
? Identify the services they provide
? How Tesco use the marketing mix and keeping
? What Tesco is doing for innovation
Market Position and Competition
Tesco is currently the largest and most successful supermarket chain in Britain and operates in ten countries across Europe and Asia. It was founded in 1919 by Jack Cohen, and in 1929 the first store opened. Today, Tesco has a variety of different store layouts: the ?Tesco Extra' hypermarket style stores provide a wide range of food and none-food products, of which there are 194 internationally, which are generally large out of town supermarkets, several of which are now twenty-four hour stores. The ?Tesco Express' stores combine a petrol filling station with a local convenience store. The ?Tesco Metro' chain is on a national scale and is a series of small high street stores. This chain has been specifically successful in the south of the country, where the quality convenience food range ?Finest' has attracted customers at the higher end of the market. ?Tesco Direct', is Tesco's online shopping approach (Tesco.com), it is now the largest grocery home shopping business in the world, and has a 65% share of the United Kingdom's (UK) Internet grocery market. It operates nationwide and has been very helpful in drawing in new customers to their customer base, as 40% of shoppers prior to using Tesco Direct, were not customers of Tesco. Tesco has been able to broaden its customer base, and make its ...