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SNAP INTO A SLIM JIM!
Marketing analysis of "SlimJim" (subsidiary of "ConAgra Foods, Inc.")
Marshall School of Business, USC
By: Ilya Voziyan
This paper is my own work
I. Environment: Company/Customers/Competition
According to the Food Market Institute, an average American spends ninety-three dollars on groceries every week. Given the diversity of foods that Americans consume, few might believe that many of those foods might in fact be produced by the same company. Even fewer might believe that much of what they eat in some of the country's best restaurants is distributed by the same company as the food that is sold in grocery stores. However, that is reality in today's food market.
One of such companies is ConAgra Foods. Located in Omaha, Nebraska, it is one of the nation's largest packed foods companies. With over seventy brands under its name, ConAgra Foods operates in three primary segments: retail products, foodservice products and food ingredients. The retail products segment offers a variety of foods, ranging from frozen dinners and refrigerated foods to cooking oil and canned vegetables. The foodservices products segment provides customizable foods for restaurants. The diversity of products includes everything from culinary products to full meals. Finally, the foods ingredients segment offers many commodity ingredients such as grains and seasonings.
ConAgra Foods traces its roots to September 29th, 1919 when four Nebraska flourmills joined together to create Nebraska Consolidated Mills. Since then, the company has only continued to grow, entering a variety of food industries, from ice-cream to frozen dinners to fresh ingredients. In 1971, with over 4000 emplo ...