Marketing Analysis

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Ques 1:       What information can a firm obtain from a profit-and-loss statement (in dollars)?
Ans1     :        the information that can be obtained from the profit-and-loss statement are:
1)    Summary of cost and revenues of the company over a time period
2)    Analyze profitability

Ques 2  :       Develop a profit-and-loss statement for The Flying Carpet Company, a retail store, based on the following:
 Beginning inventory (at cost)    $700,000
 New merchandise (at cost)       800,000
 Ending inventory (at cost)          600,000
 Gross sales              2,100,000
 Returns and allowances          200,000
 Marketing expenses          400,000
 General expenses          300,000
Ans 2   :     Gross sales:                                    2,100,000.00
                  Returns and allowances                    200.000
                  Total sales dedu ...
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