Marketing And Corporate

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(A) Fostering Innovative Ideas and Accelerating them into the Market
Mikel SORLI (1), Dragan STOKIC (2), Ana CAMPOS (2), Antonio SANZ (3)
and Miguel A. LAGOS (1)
(1) Labein, Cta. de Olabeaga, 16; 48030 Bilbao; Spain
Tel: +34 94 489 2400; Fax: +34 94 489 2460; Email: [email protected]
(2) ATB,Wiener Strasse; 28359 Bremen; Germany
Tel: +49 421 220 9240; Fax +49 421 220 9210; E-mail: [email protected]
(3) SchlumbergerSema; Albarracín, 25; 28037 Madrid, Spain
Tel: +34 91 440 8800; Fax +34 91 754 32 52; E-mail: [email protected] | |
|Abstract: This paper introduces a new IMS project with the goal of developing a system to support the collection of innovative ideas and relevant knowledge throughout the      |
|extended enterprise for new and existing process and product developments, and to develop these ideas and knowledge into a means of fostering industrial innovations. The main  |
|objective of the Project AIM (Acceleration of Innovative Ideas into the Market) is to develop a means of stimulating the creation of innovative ideas in general, and           |
|specifically on problem solving and on potential product/process improvements, and collecting them from people involved with the products and processes. This paper will present|
|an overview of the methodology and functionality of the AIM system illustrated with some of the business cases that the project is dealing with (both large multinational       |
|enterprises and SMEs).                     &nbs ...
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