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Marketing and Customer Relationship Concept Worksheet
A: Concept B: Application of Concept in Scenario C: Citation of Concept in Reading D: Personal Experience in your Organization
Forecast market potential and future demand
• Organizational Markets
o Industrial
o Reseller
o Government
o Global
• Online Buying
o E-marketplace
o Online auctions
Tera Tech could be classified as an Industrial market within Organizational Markets. Knowing and understanding Organizational Markets is a key factor since it will give us the tools to make effective and timely business decisions. Kerin (2006, ref. Chp#6 pg# 146-162 At work at The Coca-Cola Company as a manufacturer the organizational market that belongs to is Industrial. Even though interact with the other markets.
Identify your current and future customer and their needs
• Consumer Purchase Decision process
o Perceiving a need At Tera Tech scenario they were concerns about the customer issues that were reducing their sales and how to respond the latest survey. “We had a good year last year, but if we don‘t resolve our customer issues, we won‘t repeat it. In planning for next year, I think it’s crucial that we address the customer service issues that Paul identified in his latest research.”( Tera Tech Scenario). Also conduct a SWOT Analysis for TeraTech that they can leverage in develo ...