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Marketing and Product Development Research Worksheet
The company your team works for, Z-Wing is working to keep up its market share now that its closest competition has captured 47% of the current market. The Head of Commercial Aviation has been tasked with “staying ahead of Janssen (the competition) and maintaining Z-Wing’s position as a world leader”. Chairman Aaron Weiss has asked your team to conduct research in several key areas to generate innovative ideas on how to maintain Z-Wing’s leading edge.
Topic A: Select Topic
Instructions for Topic A: In the Response row, each team member must list at least one article related to this topic. For each article provide a brief explanation of why it was selected and what specific advice it offers the Marketing manager.
Response to Topic A:
Topic B: Select Topic
Instructions for Topic B In the Response row, each team member must list at least one article related to this topic. For each article provide a brief explanation of why it was selected and what specific advice it offers the Marketing manager.
Response to Topic B:
Topic C: Select Topic
Instructions for Topic C In the Response row, each team member must list at least one article related to this topic. For each article provide a brief explanation of why it was selected and what specific advice it offers the Marketing manager.
Response to Topic C:
Topic D: Select Topic
Instructions for Topic D: In the Response row, each team member must list at least one article related to this topic. For each article provide a brief explanation of why it was selected and what specific advice it o ...