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The company your team works for, Z-Wing is working to keep up its market share now that its closest competition has captured 47% of the current market. The Head of Commercial Aviation has been tasked with “staying ahead of Janssen (the competition) and maintaining Z-Wing’s position as a world leader”. Chairman Aaron Weiss has asked your team to conduct research in several key areas to generate innovative ideas on how to maintain Z-Wing’s leading edge.
Topic A: Identify customer needs and other external trends
Instructions for Topic A: In the Response row, each team member must list at least one article related to this topic. For each article provide a brief explanation of why it was selected and what specific advice it offers the Marketing manager.
Response to Topic A: – Home Depot
Home Depot has promoted Tim Crow as the new chief of human resources. Crow has the task of hiring 15,000 new workers, cutting down the part-timers, and improving customer service. Currently Home Depot employs some 355,000 workers with only 20% of those workers being full-timers. The part-time workers seem to have an adverse effect on customer service with their lackluster sense of enthusiasm and knowledge of the products and services that Home Depot offers. CEO Bob Nardelli thinks that this is a much needed shot in the arm that Home Depot needs to improve customer service and bring back the entrepreneurial spirit that the employees were lacking.
– Boeing Boeing, like most big corporations, fully understands the need to be up to speed with their customers needs and continuously strive to achieve them. Even though the company lost their latest bid for ...