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Abstract
Kudler’s Food Fine Store is interested in expanding its service offering to add a catering service in addition to the in-store parties that it currently offers. Based on their intranet site and on the examples of market opportunities this text will describe the relative value of the two pieces of market research, its components of marketing mix, how to determine its products to be offered and at which price. In addition, the text will determine what is “place” in terms of catering service and how to promote the service, how the technology will affect the target market and in case of choosing to offer catering service, how it would mesh with the decision of make use of local organic growers.
In other moment, the text will identify how changes in technology have created business opportunities for Kudler, the generic strategy pursued and why, some tactics implemented and how the management can continuously scan the fine food grocer industry for ideas that will allow to bring updates to the strategy chosen.
Table of Content
Abstract 2
Table of Content 3
Introduction 4
Part I: Marketing 5
A. Relative Value of Market Research……………………………………………………….5
B. Marketing Mix for Kudler’s new catering service………………………………………...6
C. Product…………………………………………………………………………………….7
D. Price……………………………………………………………………………………….7
E. Promotion………………………………………………………………………………….8
F. Place……………………………………………………………………………………….9
G. Target Market and Technology…………………………………………… ...