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MKTG 101 – Principles of Marketing
Section 5
Professor Bruce Wilson
Case 10
Joggers Universe
Individual Case
Prepared by:
Vaccarezza, Andrew M
May 17, 2007
EXECUTIVE SUMMARY 3
BACKGROUND 3
COMPETITION 3
PRODUCT LINE 3
CONCERNS 3
POSSIBLE RESOLUTIONS 4
MAJOR RELEVANT ISSUES 4
NEW PRODUCT LINE 4
Problems 4
Gains 4
New Website 4
Sales Territory 4
Relevant History 5
CUSTOMER BASE 5
CENTRAL PROBLEM 5
Product 5
Promotion 5
Price 5
Place 6
IMPLICATIONS ARISING FROM THE PROBLEM 6
FINANCE 6
PRODUCT 6
MARKET TRENDS 6
RISK OF NOT ACTING 6
ALTERNATIVE SOLUTIONS 6
NEW PRODUCT LINES 6
EXPANSION 7
RECOMMENDED SOLUTION 7
PRODUCT 7
EXPANDING 7
Executive Summary
Background
Jogger’s Universe is a 20 year old retail outlet with its main product focus on running shoes. Jogger’s Universe is owned and managed by Sue Koenig a 42 year old professional runner. Starting from scratch in 1987, Sue has turned Jogger’s Universe into a profitable and professional business selling high quality specialized running shoes.
When ...