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2. Executive Summary
Batelco will have the opportunity to participate in the Cairo ICT Trade Fair & Forum 2004. In this endeavor, Batelco will join the Arab World's top IT & Telecommunications Trade Fair and Forum. This document will highlight the main objectives for participating in this forum, the products and services to be promoted, the marketing and communications objectives to be carried out, the target audience, the key messages, timing, budget, measurements and costs involved in this event.
Batelco will also have the chance to extend and strengthen its relationship with its business market through such forum, emphasizing the importance that Batelco places on its regional partners and Joint Ventures. In addition, Batelco wishes to extend and offer high-quality global Frame-Relay Services for regional as well as international companies that wish to partner with Batelco. Moreover, Batelco is pleased to announce the official launch of Batelco Egypt during this forum.
Batelco's main objectives, as mentioned above, in participating in this forum are:
? Promote Batelco as a regional company
? Publicize official launch of Batelco Egypt
? Promote Global FR Services in the region
3. Background
Batelco is re-branding its company from the inside out to its physical manifestation to customers. Marketing agencies are aware of the work being done in the area and the broad timescales we are operating to. A separate brand brief will be issued shortly once we have finalized that exercise. In the meantime, regardless of what transpires here, Batelco is changing the way it deals with its ...