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Marketing Defined
America is the land of opportunity. Each one of us, given the foresight and the determination, has an equal opportunity to become a part of history. This may present itself in many ways. A humanitarian. An artist. A scientist. A politician. An icon in the business world.
While few of us will have the chance to sing at the Metropolitan Opera or be awarded the Nobel Peace Prize, the world of business offers arenas in which a dream and determination can place us among the wealthy and well known of our time. Marketing is the key to our success.
Definitions of Marketing
Personal Definition
Marketing is the act of introducing a commodity or service to a targeted audience in a manner geared toward gaining a market share of the users that will yield a profit for the provider of the commodity or service. This process begins with the inception of the product and/or service idea and is consummated with the successful promotion and delivery of said product and/or service.
United States Small Business Association Definition
The United States Small Business Association (2001) defines marketing as "the total of activities involved in the transfer of goods and services from the producer or seller to the consumer or buyer. Marketing activities may include buying, storing, selling, advertising, pricing, and promoting products".
American Marketing Association Definition
The American Marketing Association (2006) defines marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ...