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Introduction
Team A presents our comprehensive assignment, this paper encompasses a variety of factors related to ECO-Specialties, a leasing firm that specializes in hybrid and alternative fuel vehicles We will examine the following area in this paper:
a. Identify product/service
b. Market research
c. Market SWOTT analysis
d. Marketing mix (4 P's)
e. Implementation of the marketing plan
f. Monitor marketing plan
g. Control and adjust
h. Critique and make recommendations of the marketing plan
The team will demonstrate that the popularity of these vehicles present a strong opportunity for a leasing company such as ECO-Specialties to enter the market.
Identify product/service
ECO -Specialties is a leasing company that specializes in hybrid and alternative fuel vehicles. The company will open its first location in Los Angeles California for a variety of factors. Los Angeles has a large segment of environmentally active individuals and is well as being known for a having a great deal of traffic and smog. Additionally, Los Angeles has higher than average gasoline prices relative to the rest of the country. Hybrid vehicles are attractive because of the fuel efficiency and low level of pollution they create. High fuel costs and environmental concerns have created the ideal set of conditions for strengthening hybrid sales. . Hybrid cars typi ...