Marketing In Asia

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Methodology

The method that   has been  used in this project  is called documentary analysis it has developed  a comprehensive research  of extant  literature: newspaper articles, official  reports and statistical  surveys  to understand both how in general the devolution evolves  and local Stirling situation. In order to perform  this task it has (outlined) the following relevant topics:

?    Situation in other counties where the devolution have already happened
?    Opinions about devolution in Scottish institutions
?    Present Situation of the relationship between central power and local authorities
?    Political, Economical and social  situation of Scotland  and Stirling  

Gathered data have been put  in a workbook that represents the ground of our project.

Once it has been analyzed and understood the topics above it has been found the most important drivers and it has constructed the  graph on figure ().

In order to construct a scenario it has to be identified  the degree of certainty and uncertainty of each element. In the figure () it is reported the relative graph.

From the graph emerge it has been found two uncertainties:

?    Local Authority's  actual subconscious opinion on devolution
?    Support / training for Community Councils

At this point it  has been  constructed   scenario stories considering  two  outcomes for each uncertainties:

First  uncertainty

?    Local Authority support ...
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