Marketing Mix

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Pros
Nissan's 2008 350Z manages to capture all the excitement of the original Z car. The 350Z is one of the few affordable sports cars that is still offered as either a coupe or convertible. The car's styling is notable, handling is taut, and power is ample, and the coupe starts at $28,605 including destination charge. Few other cars on the market can make such claims, while still being an honest-to-goodness sports car.    

Model Highlights
Datsun forever changed the world of affordable sports cars when they launched their sleekly styled, six-cylinder missile, the Datsun 240Z, in 1971. Five years after the Z car's reintroduction to the U.S. market, the 2008 Nissan 350Z happily stays true to the 240Z's successful blend of performance, style, and reasonable price. The 350Z shares its platform with the Infiniti G35 sedan and G37 coupe. These cars all use Nissan's FM (front midengine) platform that places the engine behind the front axle line for optimal weight distribution, resulting in excellent handling. The 350Z uses the fourth-generation 3.5L, 24-valve DOHC V6 which in this application, makes 306 horsepower and 268 lb-ft of torque. A six-speed manual and a five?speed automatic transmission with down-shift rev matching are available, and both a coupe and a roadster are on offer. Inside, the Z is obviously a pure driver's car. The tachometer is large and directly ahead of the driver. When you release the tilt lever the whole instrument pod goes up and down with the steering wheel. It's a thoughtful detail that ensures a great view of the instruments at all times. The three small round gauges atop the center of the dashboard echo back to the original Z car, and a large storage compar ...
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