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SWOT Analysis
MOTOROLA RAZR V3 SWOT ANALYSIS
STRENGTHS
? Brand recognition- Motorola is known around the world. Their business is operated globally.
? Effective Promotional Strategy- The company effectively used all sorts of media like TV, FM, Internet, Outlets, Promotions, etc of advertisement to market its product.
? Strong financial resources- Motorola is a market leader in wireless communications. They had sales of $36.8 billion in 2005.
? Product Innovation- Motorola is willing to take risks. They designed the RAZR, thinnest phone ever successfully launched.
? Proprietary Products- The company developed Mobile Extreme Convergence (MXC) Architecture to produce high multimedia mobile devices by eliminating many of the design limitations of affordable, advanced, full-featured mobile devices.
? High Quality Standards in Use- The use of Six Sigma Quality Standards over the entire lifecycle of the product from research and development to the product reaching the customer has enabled the company to carve a niche for itself.
? Socially responsible- Motorola donated 2-way portable radios, phones and networking equipment to assist with critical communications in Jakarta after a devastating earthquake in May. Motorola employees also volunteer in Chicago to paint and clean up schools, parks and social service agencies as well as building houses for Habitat for Humanity.
? Strong customer service department
WEAKNESSES
? Limited number of suppliers for certain key components. Hol ...