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A marketing strategy is essential for the development, growth and sustenance of a business as well as ensuring that the business maintains its competitive advantage.
The best example of a Marketing Plan is one that is not dependent on just one or two forms of Marketing. "Your plan should be to test many different forms of Marketing on a small scale. This can include Internet Marketing, E-Marketing, Direct Mail, Telephone Marketing, Advertising, Referrals, Direct Sales, Guarantees, Pricing Strategies, Up-Selling and Cross-Selling, Special Events, PR. (Chris Cardell's Free Marketing Plan Newsletter.)" People worry that trying out all these methods will be expensive. Actually, the opposite is true. The key is to carefully test and measure each new element of the Marketing Plan to see what exactly works in your favor. This principle of testing is imperative in order to avoid making very costly mistakes. For example, adding direct mail, newspapers or even yellow page advertising to the mix may be quite beneficial to what Star Hotel is attempting to accomplish. According to advertisng.com, when beginning a new campaign, a company
must start by testing things like direct mailing on a small scale. Starting out small and measuring the results will lead to the addition of new elements at virtually no risk. An effective advertising plan is only one part of Star Hotel's overall marketing plan. The effective use of advertising and promotional materials will help develop a strong marketing plan. It is very important to have everything integrated and working together. The better the marketing plan, the more effective the advertising plan will be. The marketing plan accurately describes the market, cu ...